PRIVACY POLICY

This Policy Covers:

• What kind of personal information we collect

• How we collect your data

• Our approach to data protection

• What we use your data for and the legal basis

• Third-party services and platforms

• How to update your data

• How long we keep your information

• Your rights under data protection law

• How to manage marketing preferences

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What Personal Information The Reformer Lounge Collects:

Depending on your engagement with us, we may collect:

• Full name and contact information (email, address, phone number)

• Date of birth, gender, and age

• Health and medical history relevant to participation in Pilates sessions

• Emergency contact information

• Booking and attendance history

• Payment and transaction data (via our booking system)

• Marketing preferences and communication history

• Any feedback or correspondence you provide

We only collect data that is relevant to delivering safe and personalised services to you.

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How We Collect Information

We collect personal data:

• Directly from you when you register, book a class, or contact us

• Through third-party booking platforms such as Spaces, Momence, Mind Body, or others we may use

• Automatically, through cookies when you use our website

• From social media interactions or marketing sign-up forms

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Our Data Philosophy

We are committed to transparency, minimal data collection, and purpose-driven processing. We only collect what is necessary to provide high-quality, tailored Pilates services and a premium wellness experience.

We never sell or trade your personal information and will only share it with trusted partners who support the delivery of our services (detailed below).

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What we use your data for:

We use your personal information for:
Contractual Obligations

• Managing bookings and payments

• Sending class reminders and confirmations

• Delivering personalised sessions based on your goals and health history

Legitimate Interests

• Improving our offerings and customer experience

• Analysing attendance and service use

• Internal reporting and operational efficiency

Legal Obligations

• Recording relevant health conditions for your safety

• Complying with applicable tax and accounting regulations

Consent

• Sending marketing newsletters and updates (you can withdraw consent at any time)

Please note: If you do not disclose health-related information that may affect your ability to participate safely, we cannot accept responsibility for any injury that may occur.

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Third-Party Platforms we use:

We partner with secure and GDPR-compliant platforms to operate our business effectively:

• Booking & Payment System – e.g., Wix & Spaces
  Your data is processed securely through these systems. Their privacy policies apply when you register and make payments.

• Email Marketing – e.g., Mailchimp or Flodesk
  Only used if you opt into our newsletters and studio updates.

• Website Analytics – Google Analytics
  We analyse site usage to improve our online experience. You can manage cookies through your browser settings.

Please note: We are not responsible for the privacy practices of third-party sites linked through our website or booking systems.

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Updating Your Information

If your details change or you’d like to review or correct the personal information we hold, please email us at: lisa@reformerlounge.com.

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​Data Retention

We retain your data only for as long as necessary to:

• Fulfil the purposes outlined in this policy

• Meet any legal or regulatory obligations

• Provide an ongoing service if you remain a client

Inactive accounts and associated data will be reviewed and deleted after a reasonable period unless you request otherwise.

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​Your Rights

Under UK data protection law, you have the right to:

• Request access to the personal data we hold about you

• Correct or update your data

• Request data erasure (“the right to be forgotten”)

• Withdraw consent at any time

• Object to direct marketing

• Lodge a complaint with the ICO (Information Commissioner’s Office)

To exercise your rights, contact us at lisa@reformerlounge.com.

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​Marketing Preferences

We love keeping you in the loop about exclusive Reformer Lounge experiences, events, and wellness tips but only if you’ve opted in.

You can:

• Subscribe on our website

• Unsubscribe at any time using the link in our emails

• Email us to update your preferences

We may send:

• Booking reminders and class confirmations (essential service emails)

• Studio news, offers, and inspiration (only with your consent)

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Contact Us

For any questions about this policy or how your data is handled, contact us lisa@reformerlounge.com